Our Team

Lance Edwards

Sales Representative
Region Ontario

Lance Edwards is a Registered Optician with 39 years experience who works with eye care
professionals (ECPs) who are ready for their practices to be appraised, marketed and sold to the
next caring owner. He believes that the hard work of all ECPs can be monetized by the services
of a professional healthcare business broker.

Lance has started, managed, grown and sold 3 offices. His last office was appraised, marketed
and sold with ROI Corporation. Lance was so impressed with the caring and professional service
he received from ROI, he was delighted by the opportunity to join the company.

There are many routes one could take to sell their practice. Lance is confident that ROI’s
expertise is a prized resource to have throughout the whole transition process. With over 40
years’ experience, ROI has continually helped grow and innovate the healthcare brokerage

Lance would like to help guide the ECP community to the professional services of the first, most
reputable healthcare brokerage in Canada.

“I realized the best possible outcome for one of the largest assets in my financial portfolio with
ROI and you can too.”

My Testimonials

  • "I wanted to take this opportunity to express my sincere gratitude for all the great care and professionalism I received during the Appraisal process. Lance was thorough and accurate with all aspects of my valuation. I appreciate having an appraisal to give me a true value of my business. I pursued this service in the hopes to sell my business at its current value. I would strongly recommend ROI Corporation to any business owner to get a realistic value for their business either as a baseline or as a measure of progress for a future sale.
    I wanted to mention that I felt very safe to share my experiences with Lance Edwards as an Optician himself we shared many similarities in the process to sell an optical business. I would not hesitate to recommend and use your services again if needed. Five Star Rating!" J.M, R.O.

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    "Many thanks for your great work on the recent sale of my Optical business in central Toronto. I remember meeting you through a referral by a well-regarded person in the industry. I had no idea that there was a company that specialized in doing this and it was quite a relief to learn about ROI. At your suggestion, I viewed several listings at www.roicorp.com and quickly grasped the valuation/ask ranges for various types of practices in different locations of Ontario. Your optical experience helped immeasurably in all stages of this process.

    I had tried to sell the business on my own and soon realized that the process was far more complicated than I first thought. I was trying to keep the fact that I was selling confidential and to find prospective buyers at the same time. A bad strategy.

    Until I commissioned ROI, I did not understand the requirement for and the complexity of professional business valuation. Prospective buyers have to provide very specific business/market/financial information to their bankers/investors. Having a professional business valuation sped up the process as the buyers, their lawyer, accountant and their banker all accepted the incredibly detailed valuation package.

    Your ROI team managed the entire process, kept things on schedule and, in my opinion, earned every penny of the commission. You were available at all hours of the day and every day of the week.

    An offer came in within weeks of your successful open house. Smart young buyers realized the potential to add Optometric testing and Contact Lens fitting to the profitable eyeglass dispensary and the deal was completed within 6 weeks.

    So, many thanks to you, Lance, and the incredible team at ROI."


My Listings

Ref# Available Location Region Practice Type Revenue Status
5008 13 / 03 / 2024 Ontario Niagara Region Optometric $600,624 Updated
5007 10 / 01 / 2024 Ontario Fort Frances Optometric $377,064 Available
5001 08 / 11 / 2023 Ontario North GTA Facility N/A Sold
4863 06 / 11 / 2023 Ontario Mississauga Optometric $829,211 Sold
4734 02 / 05 / 2022 Ontario London Optometric 1,088,654 Sold
4576 23 / 12 / 2021 Ontario Sudbury Optical Centre $483,020 Sold
4587 20 / 07 / 2021 Ontario Toronto Optical Centre $160,720 Sold
4608 09 / 03 / 2021 British Columbia Victoria Optometric ~$500,000 Sold
4592 25 / 01 / 2021 Ontario Toronto Optometric ~$1,320,000 Sold
4579 12 / 01 / 2021 Ontario Eastern Ontario Optometric $417,450 Sold
4512 27 / 08 / 2020 Ontario Toronto Optometric $148,760 Sold
4420 21 / 07 / 2020 Ontario Kawartha Lake Region Optometric $814,290 Sold
4511 08 / 05 / 2020 Ontario East of Ottawa Optometric $428,870 Sold
4509 06 / 05 / 2020 Ontario Kitchener-Waterloo Optometric $854,050 Sold
4471 12 / 02 / 2020 Ontario Toronto Optical Centre $402,690 Sold
4371 20 / 11 / 2019 Ontario Central Ontario Optometric $90,590** Sold
4309 12 / 07 / 2019 Ontario Central Ontario Optometric $665,415 Sold